Content Marketing as Market Intelligence for B2B Decision-Making

Content marketing is not primarily a traffic acquisition tool.
In international B2B markets, it is one of the most effective ways to observe how buyers search, compare, and evaluate solutions — before they ever make contact.

Content and digital communication strategy

The era of gaming Google is over. SpamBrain, Gemini, and AI Overviews have rewritten the rules — not just for SEO, but for how meaning and authority are built online.
At Euskal Conseil, we help companies move beyond outdated SEO tactics by designing authentic, data-informed content strategies that perform across both traditional search and AI-driven discovery (ChatGPT, Perplexity, Gemini Overviews).

Design and implementation of content marketing strategies (blogs, videos, infographics, etc.)tailored for both traditional SEO and AI-driven search visibility (ChatGPT, Perplexity, AI Overview). We create content ecosystems designed not only to rank on Google, but also to feed the new generation of AI search engines that now summarize, contextualize, and recommend information.

Our approach integrates:

Market education & trust calibration: building trust and authority through high-value content that educates and converts without revealing strategic know-how.
Signal detection across AI-driven search environments: optimizing metadata, language patterns, and content structures for indexing by conversational AIs and large language models.
Controlled intelligence exposure: balancing visibility and confidentiality using tools like Cloudflare, advanced bot filtering, and monitoring of AI data scraping.

This service helps your company stay visible to humans and machines alike, while maintaining control over what information is shared, how it’s indexed, and how it contributes to your strategic positioning.

Optimization of SEO/SEA strategies to boost search engine visibility in France.

Support on data analysis and tools

Training on analytics tools (Google Analytics, KPI & Dashboard, Power BI, etc.).

Implementation of dashboards to monitor KPIs (key performance indicators).

Data analysis to adjust campaigns and predict consumer trends.

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Content Marketing & Nurturing

Content Marketing: a key to B to B

· Companies typically conduct extensive research on potential suppliers before engaging in a B2B transaction. According to a study, B2B buyers conduct an average of 12 searches online before committing to a solution or supplier

· In addition, 77% of B2B buyers spend more time researching suppliers.

· This trend highlights the importance for businesses to provide accessible and relevant information online to capture the attention of potential buyers.

· Content marketing plays a crucial role in this. It allows companies to position themselves as experts in their field by offering informative and quality content. Study Finds 88% of Businesses Use Content Marketing for B2B Customer Acquisition

· Buyers leave digital traces long before they engage.
Content marketing allows companies to observe these traces, identify decision criteria, and adapt positioning accordingly.

· In short, content marketing is essential for B2B companies that want to positively influence buyers' decision-making process, providing them with the information they need to make an informed choice.

Let's talk business

Content Marketing as Market Intelligence for B2B Decision-Making

Content and digital communication strategy

Content Marketing & Nurturing

Content Marketing: a key to B to B

EUSKAL CONSEIL