Content Marketing in french or spanish
Content and digital communication strategy
Design and implementation of content marketing strategies (blogs, videos, infographics, etc.)tailored for both traditional SEO and AI-driven search visibility (ChatGPT, Perplexity, AI Overview).
Optimization of SEO/SEA strategies to boost search engine visibility.
Support on data analysis and tools
Training on analytics tools (Google Analytics, KPI & Dashboard, Power BI, etc.).
Implementation of dashboards to monitor KPIs (key performance indicators).
Data analysis to adjust campaigns and predict consumer trends.
Content Marketing & Nurturing
Content Marketing: a key to B to B
· Companies typically conduct extensive research on potential suppliers before engaging in a B2B transaction. According to a study, B2B buyers conduct an average of 12 searches online before committing to a solution or supplier
· In addition, 77% of B2B buyers spend more time researching suppliers.
· This trend highlights the importance for businesses to provide accessible and relevant information online to capture the attention of potential buyers.
· Content marketing plays a crucial role in this. It allows companies to position themselves as experts in their field by offering informative and quality content. Study Finds 88% of Businesses Use Content Marketing for B2B Customer Acquisition
· This strategy helps to attract qualified leads, build brand awareness, and build trusting relationships with potential customers.
· In short, content marketing is essential for B2B companies that want to positively influence buyers' decision-making process, providing them with the information they need to make an informed choice.




EUSKAL CONSEIL
9 rue Iguzki alde
64310 ST PEE SUR NIVELLE
07 82 50 57 66
euskalconseil@gmail.com
Mentions légales: Métiers du Conseil Hiscox HSXIN320063010
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