Content and digital communication strategy

Design and implementation of content marketing strategies (blogs, videos, infographics, etc.)tailored for both traditional SEO and AI-driven search visibility (ChatGPT, Perplexity, AI Overview).

Optimization of SEO/SEA strategies to boost search engine visibility.

Support on data analysis and tools

Training on analytics tools (Google Analytics, KPI & Dashboard, Power BI, etc.).

Implementation of dashboards to monitor KPIs (key performance indicators).

Data analysis to adjust campaigns and predict consumer trends.

Content Marketing & Nurturing

Content Marketing: a key to B to B

· Companies typically conduct extensive research on potential suppliers before engaging in a B2B transaction. According to a study, B2B buyers conduct an average of 12 searches online before committing to a solution or supplier

· In addition, 77% of B2B buyers spend more time researching suppliers.

· This trend highlights the importance for businesses to provide accessible and relevant information online to capture the attention of potential buyers.

· Content marketing plays a crucial role in this. It allows companies to position themselves as experts in their field by offering informative and quality content. Study Finds 88% of Businesses Use Content Marketing for B2B Customer Acquisition

· This strategy helps to attract qualified leads, build brand awareness, and build trusting relationships with potential customers.

· In short, content marketing is essential for B2B companies that want to positively influence buyers' decision-making process, providing them with the information they need to make an informed choice.